Jollibee wins the 17th Philippine Quill Company of the Year
August 30, 2019
The fastfood giant hauled a total of 19 awards for its local campaigns
Jollibee, the Philippines’ most-loved fastfood brand, wins big at this year’s Philippine Quill Awards, bagging a total of 19 awards to earn the 17th Philippine Quill Company of the Year accolade.
The company demonstrated its exceptional performance in all its brand efforts over the past year, winning six Merit Awards and four Excellence Awards for the Communication Management division, Marketing, Advertising, & Brand Communication category for campaigns such as the “One True Pair Web Series”, “Parent-Child Bonding With Jolly Spaghetti,” “The Irresistibly Langha-Sarap Jollibee Yumburger” and “Jollibee celebrates 40 years of bringing the Filipino brand of joy to the world” among others.
The company also won four Merit Awards and five Excellence Awards for the Communication Skills division, Special and Experiential Events / Social Media Programs category for campaigns such as “14/29: The Petsa de Peligro Jolliserye,” “The Launch of Jollibee Studios”, “The Jolly Hotdog Epic Takeover”, “The 8th Jollibee Family Values Awards”, “A Gift for Lola Nancy: Jollibee’s Grand Thank You for Hardworking Grandparents”, and more.
In addition to its 19 local accolades, Jollibee’s International Office also won several Merit and Excellence Awards in the Communication Management and Communication Tool divisions for their PR efforts toward their international stores, namely Jollibee Scarborough, London, and Manhattan, as well as the Jollibee Days Community Relations Program.
“It is our pride and joy to have created and delivered effective and engaging campaigns that translate not only to widespread engagement, but also to undeniable record-breaking sales,” said Arline Adeva, AVP and Head of Brand Communications, PR and Digital. “The Quill Awards we’ve won for both our local and international work prove that Jollibee has definitely grown to become a huge part of Filipinos’ everyday lives.”
The Philippine Quill Awards are an annual showcase and recognition of the most exceptional communication ideas, concepts, and executions in the country’s business communication industry, organized by San Francisco-based network the International Association of Business Communicators.