About Jollibee

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 17 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.


Our Business

Jollibee Foods Corporation’s (“JFC” or the “Company”) core business is the development, operation and franchising of its quick-service restaurant brands. It offers a wide variety of affordable and delicious dishes and great tasting food prepared to satisfy customers of all ages and from all walks of life.

Food quality, service, price-value relationship, store location and ambiance, and efficient operations continue to be critical elements of the Company’s success in the quick-service restaurant industry.

Click to view more information about our Core Values and about Our Mission & Vision.

Our Food, Service, and Cleanliness (FSC) Standard

Jollibee’s phenomenal growth owes much to its strict and committed adherence to high standards as symbolized by “F.S.C.”: Food (F) served to the public must meet the company’s excellence standards or it will not be served at all; the Service (S) must be fast and courteous; Cleanliness (C), from kitchen to utensils, must always be maintained. Jollibee is proud of its employees who carry out their jobs.

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To serve great tasting food, bringing the joy of eating to everyone.
To be one of the Top 5 Restaurant Companies in the World

Our Mission & Vision

All our brands are trusted and well-loved, craved around the world:
Renowned for consistently great tasting food.
Recognized for high value for money.
Endeared for warm and sincere distinct service to our customers.
Admired for our beautiful stores in excellent location.
We are acknowledged as one of the Best Companies to Work for, regarded for our efficient systems and processes, highly engaged teams and people-focused culture.

Core Values

Through the years, JFC has formed its foundation from good business practices and strong core values of Customer Focus, Speed with Excellence, Integrity, Spirit of Family and Fun, Humility to Listen and Learn. JFC continues its steadfast commitment in upholding these core values:
Customer Focus
We provide great taste, and superior value to all our customers.
We treat our customers with sincere service and a warm smile.
We take part in creating exceptional customer experience.
Speed with Excellence
We plan, decide and act quickly.
We set challenging goals and execute well.
We constantly find ways to improve and innovate.
Humility to Listen and Learn
We seek, welcome and value feedback.
We acknowledge and learn from our mistakes.
We aspire to learn from people from all walks of life.
Spirit of Family and Fun
We take care of each other and bring out the best in everyone.
We are true to our name, hard-working and happy.
We recognize individuality and foster teamwork.
We live by honesty and we do what is right all the time.
We act as responsible stewards of the company.
We speak our minds constructively when needed.