Jollibee bags Grand Anvil, sweeps 14 honors at 61st Anvil Awards
Jollibee, the Philippines’ no. 1 fastfood chain, dominated the recent 61st Anvil Awards, securing the prestigious Grand Anvil along with 8 Gold and 6 Silver awards. The recognition cemented the brand’s leadership not only in food but also in marketing, communications, and community engagement.
Leading the wins was a Grand Anvil for “Bida Best, Bida Pinoy”, a multi-platform campaign that honored everyday Filipino wins, excellence, and values. The campaign also received three Golds and a Silver across marketing and brand communication, social media, influencer marketing, and experiential categories, showing its wide reach and strong connection with audiences.
“Receiving 15 Anvil Awards, including the Grand Anvil Award, is a great honor for Jollibee,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “More than the awards, this recognition shows our commitment to creating work that truly matters. Work that brings joy, makes a positive difference in our customers’ lives, and helps the communities we serve. We share this achievement with our dedicated Jollibee team and our agency partners, whose hard work and teamwork made this possible.”
The brand also earned two Golds and one Silver for Kids Values Meal, highlighting Jollibee’s commitment to teaching positive values to children through advocacy, partnerships, and experiential marketing.
Additional Gold Anvil Awards were given to Project Abulug for corporate social responsibility, Project 1000: 1,000 Kilometers of Joy for partnerships, and We Deliver Joy: The All-New Jollibee App for innovation in customer experience and digital engagement.
Several Silver Anvil Awards reflected Jollibee’s creativity and range. These included Bee Earth’s Best Friend, an environment-focused campaign promoting sustainability; The Dessert Museum x Peach Mango Pie collaboration, which won two Silver Anvils; and Serving Joy and Music, an in-store experience that brought together food, music, and community.
The Jollibee Group also emerged as the biggest winner overall, earning the prestigious Company of the Year title, based on the collective achievements of Jollibee Philippines, Mang Inasal, and Chowking.
Widely regarded as the Oscars of Public Relations in the Philippines, the Anvil Awards are organized by the Public Relations Society of the Philippines (PRSP) and recognize excellence in strategic public relations and communications.
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