• Over 2.5 million toys and books collected to date and still growing.
• Enlisted over 350,000 Jolly Toy Scouts.
• Over 400 partner schools and companies in 2015.
• Collected over 600,000 toys and books nationwide last year.

Over the past couple of years, Maaga ang Pasko has also evolved into a campaign that mobilizes the support of Jollibee customers and volunteers to address pressing needs of the community and the society at large.

For Jollibee’s 30th anniversary, limited edition Hug & Share Dolls were sold and raised over P18 million pesos. The amount was donated to eight charitable institutions engaged in programs and projects that directly benefit children. (2008)

The campaign focused its efforts on repairing schools severely damaged by typhoons Ondoy & Pepeng. It also embarked on a Christmas Caravan distributing toys, books, and supplies to 36 schools in calamity-stricken areas. (2009)

The campaign sought to actively help in addressing the country’s classroom gap with another novelty promotion – the Jollibee and Friends dolls. It raised a total of P12 million from the sales of the dolls which, together with the additional P8 million donation from the Jollibee Franchisees Association and the Jollibee Foundation, was used to build a total of 40 public school classrooms starting 2011.

• Bronze Award for Best PR-initiated Brand Campaign for the 16th Maaga ang Pasko: All Out for a Brighter Christmas, The Tambuli Awards 2011
• Silver Award for Best Established Service Campaign and Bronze Award for Best Family-Oriented Campaign for the Jollibee Maaga ang Pasko: Giving Tree, The Tambuli Awards 2010
• PANATA (Pagkilala sa Natatanging Kontribusyon sa Bayan) Award by the Department of Social Welfare and Development for Jollibee Maaga ang Pasko, 2010
• Award of Excellence for Public Relations Programs on a sustained basis (Good Governance/Responsible Citizenship) for Jollibee Maaga ang Pasko 15th Year, 46th Anvil Awards
• Award of Excellence for Public Relations Programs on a sustained basis (Good Governance/Responsible Citizenship) for Jollibee Maaga ang Pasko 14th Year, 45th Anvil Awards
• Award of Merit for Institutional and Corporate Public Relations Programs (Advocacy/Institutional Advertising/Advertorial) for Maaga ang Pasko sa Jollibee 2005, 42nd Anvil Awards

Donate toys and books and help make the season more meaningful! Just click which item you wish to donate and you’re on your way to giving a child a brighter and happier Christmas.