Jollibee further expands in Europe with third branch in UK

A Leicester City Welcome. Jollibee’s third store in the UK – the second one to open within two months – is located in Leicester City. Physical distancing and other strict safety protocols were enforced to ensure the wellbeing of the customers and the store team.

Manila, Philippines (December 9, 2020) – Homegrown restaurant chain Jollibee continues with its UK expansion with its third restaurant in Leicester City, United Kingdom. Known for being home to the Leicester City Football Club, a Premier League-winning football team, and one of the UK’s oldest cities, the Leicester City opening is the second Jollibee UK opening in the span of just two months.

Despite lockdown restrictions currently in place in the UK, the opening was still well received by the local community with customers patiently waiting to get their take-out. Physical distancing and other strict safety protocols were enforced to ensure the wellbeing of the customers and the store team.

“Everywhere, our world-famous Chickenjoy has always been met with excitement and we’re happy to see that Leicester City is no exception,” said Dennis Flores, President of Jollibee Foods Corporation Europe, Middle East, Asia, and Australia. “What is amazing with this opening is that 40% of the customers were locals from Leicester when usually almost all of the customers during the first weeks are Filipinos as they are already familiar with Jollibee. This is a good indication that our strategy to make Jollibee appeal to the mainstream market is working – allowing us to widen our customer base. We are very much encouraged to see the initial days’ sales outperform projections by double digits, even surpassing the recent blockbuster Liverpool opening, “ Flores added.

To date, Jollibee has over 1,400 stores globally. The company earlier shared its plans to open 50 stores in Europe within the next five years.

“What is amazing with this opening is that 40% of the customers were locals from Leicester when usually almost all of the customers during the first weeks are Filipinos as they are already familiar with Jollibee. This is a good indication that our strategy to make Jollibee appeal to the mainstream market is working – allowing us to widen our customer base,” shared Dennis Flores, President of Jollibee Foods Corporation for Europe, Middle East, Asia, and Australia.
Jollibee strikes a pose with Leicester’s Sporting Success Statue – a monument dedicated to the city’s successful local sports teams.
Jollibee Leicester brings a unique, inclusive, and fun dining experience to its customers. On top of being the first Jollibee store in the UK to use all-halal meats, it also features UK exclusive menu items, including Asian Slaw, Tropical Burger, Mango Coconut Sundae, and Asian Chicken Tender Rice Bowl.


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