Mission and Vision

Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision

• We excel in providing great tasting food that meets local preferences better than anyone.
• We provide superior dining experience, through FSC (Food, Service, Cleanliness) excellence in every encounter.
• We are the most cost efficient restaurant company in our business segments, allowing us to price at the most popular levels.
• Our people are passionate about their work and thrive in a high performance culture.
• We strive to become a model corporate citizen by being relevant to the communities we serve.
• Our brands are either #1 or #2 in each of our market segments.
• It is the vision of JFC to become one of the three largest and most profitable restaurant companies in the world by 2020.