Annual Report – Glossy

Annual Report – Glossy

2013 - JFC Annual Report

2012 РBranding great taste.How do you brand great taste?A brand is like a person. It is truly unique. Its name clearly reminds of some things; to consumers Рits benefits, its promise of high quality. Branding is about creating that identity. At Jollibee Foods Corporation, we create and serve great tasting food. Always, the food taste must be worthy of the brand name. Through concise and catchy taglines, we communicate to consumers the brands’ promise of high quality.

2012 Annual Report (69,400 KB)

2011 – Drive to a greater future.Jollibe Foods Corporation (JFC) continues to create lasting and memorable moments with family and friends as it shares the joy of eating locally and around the world. With its store network exponentially growing in numbers, JFC has set its sights on bigger dreams for future expansions. JFC seizes the dream of putting up each brand in interesting key locations across the globe, to delight the diverse palates of the international market. Visualizing these aspirations with artistic renderings, JFC shares its imagination and bold dreams towards its Drive to A Greater Future.

2011 Annual Report (39,600 KB)

2010 – Spreading the joy of eating to everyone.Sharing a meal is more than just dining on delicious food. It is about spending time with family, friends, and colleagues. Jollibee Foods Corporation (JFC) understands this and strives to make each dining moment a delightful experience. With its diverse variety of brands and food choices, JFC reaches a broad range of customers from different walks of life all over the word – truly spreading the joy of eating to everyone.

2010 Annual Report (48,200 KB)

2009 – The Place is a BrandWhat makes a brand? More than just a name and a logo, a brand has character. It can be formal or playful, aged or young, traditional or modern, elaborate or simple. A good brand does not just deliver its benefits. It does so with distinctive style! The brands of Jollibee Foods Corporation serve great tasting, great value food. They provide dining experience in a place designed to delight in a way that is consistent with the brands’ character. In this annual report, we feature our restaurants showing the different personalities of our brands.

2009 Annual Report (4,138 KB)

2008 – Growing by Adapting the Flavors of the WorldTHE WORLD IS GLOBAL, BUT ITS TASTES ARE LOCAL. People adapt foreign foods but change them to their tastes. This is natural. Taste preference along with those of aroma, texture, and presentation evolved over hundreds of years, influenced mainly by the kinds of plant and animal food that grow in their geography. Local preferences are hard to change.This presents challenges and opportunities for those serving food in many countries. They should understand and satisfy the local tastes. If they do, they would have new markets. Their array of cuisines and flavors would also expand, giving them even more chances to serve a wider variety of food to other peoples in other places. For Jollibee Foods Corporation, this is one of the meanings of “growth”.

2008 Annual Report (5,019 KB)