Winning Investment

Winning Investment

The Three B’s to Attaining The Company Vision

We at Jollibee have always envisioned the company to become the dominant fast food chain in all the territories we operate in. This vision is the compass that guides us in carrying out our three B’s:

Boost the standards of the fast food industry

Build brand satisfactions; and

Broaden our reach to customers

The #1 Employer in the Philippines

In a survey made by the Hewitt Associates, as cited in the Far Eastern Economic Review and The Asia Wall Street Journal, the Jollibee Group was the only Philippine Company that made it to the top 20 of Asia’s Best Employers list, ranking #16. We also ranked 3rd among Asia’s Most Admired Companies in 2000 and we were cited as #1 in Overall Leadership among Top Ten Philippine Companies. Recognizing our drive and our entrepreneurship, we were also named the “Global Growth Company” by the World Economic Forum. Moreover, we are recognized as The Most admired corporation in the Philippines by Asian Wall Street Journal Review 200 (formerly Far Eastern Economic Review 200) for 7 consecutive years (1998-2004)

Awards and Achievements:
Recognitions Conferred by Outside Institutions

Other Recognitions:

A Well-Loved Brand

While our awards and achievements already say a mouthful about us, the true test of success is how well we are loved by our consumers. Customer satisfaction has always been key to our success. Never losing sight of our goals, In the Philippines, Jollibee has grown to be one of the most recognized and highly preferred brands. We are now the market leader among fast food chains, claiming a market share that totals to more than half of the entire industry. Furthermore, Jollibee is expanding market coverage with the vision to be a truly global brand.

A Reputable Fast Food Chain Company

The Jollibee Group is a reputed leader and innovator in the fast food industry. Franchise opportunities with us comprise three market segments; namely the Chicken & Hamburger chain (Jollibee); the Pizza-Pasta fast food segment (Greenwich); and the Oriental Food market (Chowking). Recently, we have welcomed into our family, our latest acquisitions and master franchise in the Philippines — Red Ribbon, Mang Inasal and Burger King. In China- Yonghe King, Hong Zhuan Yuan and San Ping Wang. Furhermore Jollibee entered into a joint venture in Vietnam- Highlands Coffee and Pho 24.


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