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Core Values

Through the years, JFC has formed its foundation from good business practices and strong core values of Customer
Focus, Speed with Excellence, Integrity, Spirit of Family and Fun, Humility to Listen and Learn. JFC continues its
steadfast commitment in upholding these core values:

Customer focus

  • We provide great taste, and superior value to all our customers.
  • We treat our customers with sincere service and a warm smile.
  • We take part in creating exceptional customer experience.

Speed with Excellence

  • We plan, decide and act quickly.
  • We set challenging goals and execute well.
  • We constantly find ways to improve and innovate.

Humility to Listen and Learn

  • We seek, welcome and value feedback
  • We acknowledge and learn from our mistakes
  • We aspire to learn from people from all walks of life

Spirit of Family and Fun

  • We take care of each other and bring out the best in everyone
  • We are true to our name, hard-working and happy.
  • We recognize individuality and foster teamwork.


  • We live by honesty and we do what is right all the time.
  • We act as responsible stewards of the company.
  • We speak our minds constructively when needed.