Jollibee celebrates mothers‚Äô great love with trilogy of heart-
warming Mother‚Äôs Day videos
This May, Jollibee pays tribute to all mothers as it launches a special Kwentong Jollibee Mother‚Äôs Day trilogy that is sure to once again tug at the heartstrings of Filipinos anywhere in the world.
Coming from the viral success of last year‚Äôs ‚ÄúParangal‚Äù, Jollibee aims to surpass the ‚Äúfeels‚Äù it generated and once again set the internet abuzz with 3 short films that celebrate a #MothersGreatLove.
First in the Mother‚Äôs Day trilogy is ‚ÄúAmor‚Äù, directed by Dan Villegas, which was released on May 2 at Jollibee‚Äôs official Facebook page and YouTube channel. ‚ÄúAmor‚Äù tells the story of a mother who goes to great lengths to provide for her family‚Äôs needs.
The second episode, ‚ÄúTess‚Äù is from filmmaker Pepe Diokno who continues to showcase his brilliance in bringing out the beauty of love between a mother and her child, having directed the memorable ‚ÄúParangal‚Äù and ‚ÄúDate‚Äù Valentine‚Äôs Day videos. Released on May 5, ‚ÄúTess‚Äù celebrates a different kind of motherly love between a child and her nanny.
The third installment, ‚ÄúHelen‚Äù is directed by Ianco Dela Cruz, the same director who captured the hearts of netizens with his Valentine‚Äôs Day ‚ÄúVow‚Äù and ‚ÄúStatus‚Äù viral videos.
‚ÄúThe greatest love anyone can ever feel can only come from a mother‚Äôs heart. The true stories featured in Kwentong Jollibee‚Äôs first-ever Mother‚Äôs Day trilogy is testament to this as we celebrate and honor an endless love that has nurtured us from the time we were born,‚Äù said Francis Flores, Jollibee Brand Chief Marketing Officer and PH Marketing head.
More than becoming viral hits, Jollibee hopes that the 3 stories will capture the sentiments of millions of Filipinos from every corner of the world and become a fitting tribute to all the moms and nanays. ‚ÄúWe sincerely hope that through this special Mother‚Äôs Day Trilogy, people will appreciate even more their moms and will go out of their way to express their love and gratitude to them,‚Äù added Flores.