Our Vision, Mission and Values

Our Proud History. Our Continuing Legacy

Our Vision

To be the Dominant Number One in Branded Eat-out in the Philippines

Our Mission

To Spread the Joy of Family by Serving Superior Tasting Food

Our Core Values

Customer Focus
We put our customers’ satisfaction first. We want everyone who interacts with us to be happy and to share that joy with those they love.

We always strive for excellence in everything we do – from our food and service offering, to the experience we provide in and out of our stores and offices.

Spirit of Family and Fun
Jollibee is a place where every employee feels part of the family, and experiences a sense of community and fun that makes work enjoyable.

Respect for the Individual
We recognize diversity, and show consideration towards different cultures and beliefs.

We work together to achieve our objectives, knowing that we are stronger as a team than in our solo efforts.

Humility to Listen and Learn
Regardless of how big we grow, we hold dear to us the openness and humility to improve ourselves.

Honesty and Integrity
We are upright and fair in how we conduct ourselves and our business. People can always trust us to deliver on what we promise.

People trust us as the stewards of resources in our care, and we work hard not to let them down.

© 2021 Jollibee Foods Corporation. All rights reserved.