Buzz Room

Tambuli Awards

By admin | July 5th, 2011 | Posted in Buzz Room

Jollibee wins four bronzes at Tambuli Awards.
For embarking on youth-centered campaigns that promote positive Filipino values, Jollibee received two bronze citations from the University of Asia & the Pacific’s Tambuli Awards. The country’s number one fast-food chain was recognized for its Maaga ang Pasko Year 16 and Human LCD and Jollibee Yumbassadors campaigns, which both won under the Best PR-initiated Brand Campaign category.

In its 16th year, Maaga ang Pasko successfully engaged volunteers from 60 partner schools and 33 companies as Jolly Toy Scouts. With their help, the longest running and biggest toy donation drive in the country was able to spread the joy of Christmas to over 300,000 Filipino children with over 200,000 toys and books. The Human LCD and Jollibee Yumbassadors campaign, meanwhile, inspired young people to aspire towards positive change and world-class excellence through youth icons who succeeded in the fields of arts, sports, entertainment and academics.
Jollibee also garnered bronze awards in the Best Teens Brand Campaign category for its Yum television commercial (TVC) and Best Family-oriented Campaign category for its Family Thematic TVCs.

The Tambuli Awards acknowledges brands and campaigns with integrated marketing communications programs that reward the business while promoting values in society.

Jollibee’s PR award-winning PR efforts were supported by its chosen PR agency, Strategic Works, Inc. In photo receiving the award are (from left) Strategic Works Inc. PR Manager Chele Mendoza, Associate Promo and Events Director Isabel Rondares, Senior Account Managers Charisse Vilchez and Jenny Villona, ESM Training Consultancy Owner Eleanor Modesto, UA&P Tambuli Awards Chairman Javier Calero, Leo Burnett Manila’s Managing Director Raymond Arrastia, Jollibee Senior PR Manager Arline Adeva, PR Assistant Audrey Banag, PR Officer Dennis Reyes and Strategic Works Inc. PR Director Mark Parlade.

Philippine’s #1 fast-food chain win 4 bronzes at Tambuli Awards.
The country’s #1 fast-food chain Jollibee recently won four bronzes at the University of Asia & the Pacific’s (UA&P) Tambuli Awards. The leading fast-food chain, along with its advertising agency Publicis JimenezBasic received two bronze awards: one under the Best Family-oriented Campaign category for its Family Thematic television commercials (TVCs) and another under Best Teens Brand Campaign category for its Yum TVC.

Jollibee’s Family Thematic TVCs promote the values of family while its Yum campaign inspires youth towards positive change, nationalism and excellence through youth icons who are admired in the fields of arts, sports, entertainment and academics.

Jollibee was also awarded for its PR efforts in partnership with PR agency Strategic Works, Inc. It garnered two bronze awards under Best PR-initiated Brand Campaign category for its Maaga ang Pasko Year 16 and Human LCD and Jollibee Yumbassadors campaigns.

UA&P’s yearly Tambuli Awards recognizes effective, profitable integrated campaigns that also promote values to the country and society. In photo are (from left) Publiicis JimenezBasic CEO JR Ramos, Publicis JimenezBasic Group Account Director Myles Naguit, Publicis JimenezBasic Creative Director Ricky Gonzales, Publicis Manila Chairman Emeritus Herminio Ordonez, UA&P Tambuli Awards Chairman Javier Calero, former Dentsu Young & Rubicam-Alcantara Chairman, President & CEO Jaime Puno, Jollibee Marketing Manager Coleen Niguidula-Ducusin, Publicis JimenezBasic Group Account Director Tats Cruz, Jollibee Brand Manager Inna Gimenez, and Publicis JimenezBasic Executive Creative Director Don Sevilla.

Four bronzes at this year’s Tambuli Awards for Jollibee.
Jollibee bagged four bronze awards at this year’s Tambuli Awards in partnership with its advertising agency Publicis Jimenez Basic and PR agency Strategic Works, Inc. The country’s #1 fast-food chain received two bronzes, one under Best Family-Oriented Campaign category for its Family Thematic television commercials (TVCs) and one under Best Teens Brand Campaign category with its Yum TVC. The former initiative upholds family values and togetherness while the latter inspires Filipino youth towards positive change and world-class excellence through teen icons known as Yumbassadors.

It also received bronzes under the Best PR-initiated Brand Campaign category for its Maaga ang Pasko Year 16 and Human LCD and Jollibee Yumbassadors campaigns.

The University of Asia & the Pacific’s yearly Tambuli Awards recognizes integrated marketing communications campaigns of companies and brands that benefit business and promote societal values. In the photo receiving the award are Publicis JimenezBasic CEO JR Ramos, Jollibee Brand Manager Kay Segismundo, Jollibee Assistant Brand Manager Char Yacapin, Marketing Manager Aileen Ricasata-Natividad, Publicis JimenezBasic Group Acccount Director Tats Cruz, UA&P Tambuli Awards Chairman Javier Calero, former Unilever Vice President for Marketing Eileen Araneta, Adobo Magazine President and Editor-in-Chief Angel Guerrero, Publicis JimenezBasic Executive Creative Director Don Sevilla.

Share

© 2014 Jollibee Foods Corporation. All rights reserved.