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THE JFC GROUP OF COMPANIES
Jollibee Q1 Profit Up 23% on Volume, Margin Gain

Metro Manila, Philippines, May 14, 2010 - Jollibee Foods Corporation (PSE: JFC) - Financial Results for the quarter ended March 31, 2010

Following are the highlights of the financial results of operations of Jollibee Foods Corporation for 1st Quarter of 2010:

Financial Summary	Quarter 1
Financial Summary	2010	2009%	Change
System Wide Retail Sales	16,340	15,070	8.4%
Revenues	12,282	11,337	8.3%
Net Operating Income (before other income)	856	733	16.8%
Net Income	691	562	23.0%
Net Income Attributable to Equity of the Parent	690	562	22.8%
Earnings per Common Share - Basic	0.676	0.549	23.1%
Earnings per Common Share - Diluted	0.674	0.548	22.9%

*Amounts in PhP Millions, except % change and Per Share Data

Jollibee Foods Corportaion, the country's largest food service company, reported a consolidated net income of Php 691 million for the first quarter of 2010, 23% higher than the net income generated in the same period last year. The increase in profit was driven by higher sales and higher profit margin.