Community
A HISTORY OF GIVING
Jollibee has had a long history of giving back to the community. With its involvement in worthwhile projects like Sa Aklat Sisikat, a reading program; Nurture the Future, a community-based feeding program; the Values Program of the Department of Education; and Habitat for Humanity, Jollibee has continually shown its commitment to building happy children and communities.
A FUTURE OF JOLLIFYING
With the establishment of Jollibee Foundation in December 2004, Jollibee, along with the rest of the Jollibee Foods Corporation (JFC) hopes to make giving back an organized corporate commitment. It aims to invest in people and help them succeed in the way Jollibee knows how. This meant taking the values, the system, the tools, and the years of experience that has made Jollibee what it is today and sharing it with the people they most ascribe their successes to: the everyday Filipino.
Every program the Foundation embarks on is done the Jollibee Way--grounded on the values that have endeared the brand to millions of Filipinos. These values are Customer Focus, Excellence, Respect for the Individual, Teamwork, Spirit of Family and Fun, Humility to Listen and Learn, Honesty and Integrity, and Frugality. These are the very values passed on from corporation to employee to customer that result in what the Foundation likes to call "jollifying".
Jollifying is a commitment to go beyond set responsibilities, others' expectations, even beyond oneself to make a lasting impact for the greater good. When a Jollibee Foundation project results in happier, more capable people able to forge a better quality life for themselves and those around them, then the Foundation has truly jollified the community.
OUR SOCIAL RESPONSIBILITY
Jollibee’s social commitment went further when it embarked on projects with Habitat For Humanity Philippines and Give-A-Life Charity Foundation. It also launched its own meaningful programs such as “Sabi ng Jollibee, Kaya Mo Kid!”, “MaAga ang Pasko”, “Nurture The Future”, and the hiring of hearing-impaired crew members.
For the first time, Jollibee, Greenwich, Chowking, and Delifrance took part in Pabahay Pambuhay, a poverty housing project initiated by the JFC Group for Habitat. Under this project, employees volunteered to act as fund-raisers and promoters. In a sign of solidarity, senior executives and employees worked side by side with beneficiary families in building Habitat Houses. This fulfilling experience has led the Jollibee group into assuring Habitat of its continued support, making a long-term commitment to help build not only homes, but also hope for a better life.
With the “Sabi ng Jollibee, Kaya Mo Kid!”, JFC realized its corporate thrust of developing the potentials of children through an inspiring public service program that promotes positive values and creativity. The art-oriented campaign won for itself the coveted Grand Anvil Award from the Public Relations Society of the Philippines. The Award is considered the Oscars of Philippine public relations.
Jollibee and its long-time spokeperson Aga Muhlach share the passion for the welfare and development of underprivileged children. Out of this mutual passion, the “Ma-AGA ang Pasko sa Jollibee” was born. It is now the longest-running gift collection drive in the country.
JFC, together with the NGO organization called STEAM Foundation, Inc (Special Training, Employment, Advocacy and Management, Inc) launched the hiring of hearing impaired personnel in its stores through the initiative of its celebrity endorser, Aga Muhlach. To this day, various stores employ hearing disabled people.
Jollibee Foods Corporation, in partnership with the Department of Social Welfare and Development (DSWD) and a nonprofit organization called Kabisig ng Kalahi, is actively involved in a nationwide supplemental feeding program dubbed Nurture the Future. Launched in January 2001 the project feeds undernourished children in 35 squatter communities around the country. More than 600 children have "graduated' from the program with over 400 currently being fed.
Jollibee donated financial assistance raised voluntarily from company employees to Give-A-Life Charity Foundation, which aims to raise funds for the purchase of desperately needed life-saving medicines and hospital equipment for indigent pediatric patients. Jollibee continues to support the Give-A-Life Foundation for the children of PGH.