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Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing international QSR player.
Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice Cream Parlor which later grew into an emerging global brand. At the heart of its success is a family-oriented approach to personnel management, making Jollibee one of the most admired employers in the region with an Employer of the Year Award from the Personnel Management Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated and a Top 20 Employer in Asia citation from the Asian Wall Street Journal.
Aside from promoting a family oriented work environment, the brand’s values also reflect on their advertising and marketing. Jollibee knows their target audience very well: the traditional family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player.
Customer satisfaction has always been key to Jollibee’s success. Never losing sight of its goals, Jollibee has grown to be one of the most recognized and highly preferred brands in the Philippines. Now the market leader among fast food chains in the Philippines, claiming a market share that totals to more than half of the entire industry.
Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -ably complemented with creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. Every Jollibee outlet welcomes customers with a clean and warm in-store environment and friendly and efficient service.
And it is this tried and tested formula of delivering great-tasting food, adherence to world class operating standards and the universal appeal of the family values the brand represents that are driving the expansion of Jollibee both locally and in the overseas market.
Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of more than 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan, and currently has 80 stores outside the Philippines-USA (26), Vietnam (32), Brunei (11), Jeddah (7), Qatar, Hong Kong, and Kuwait (1 each), firmly establishing itself as a growing international QSR player.
Jollibee dedicated its continuous success to the Filipinos who have been there from the very start.
Jollibee is so well-loved everytime a new store opens, especially overseas, Filipinos always form long lines to the store. It is more than home for them. It is a stronghold of heritage and monument of Filipino pride.
Jollibee Plaza Bldg.
F. Ortigas Jr. Road (formerly Emerald Avenue)
Pasig City, Philippines
Telephone: (632) 634-1111
To serve great tasting food, bringing the joy of eating to everyone.
Jollibee’s phenomenal growth owes much to its strict and committed adherence to high standards as symbolized by “F.S.C.”: Food (F) served to the public must meet the company’s excellence standards or it will not be served at all; the Service (S) must be fast and courteous; and Cleanliness (C), from kitchen to utensils, must always be maintained. Jollibee is proud of its employees who carry out their jobs.
Jollibee recognizes them by providing the highest compensation and benefits packages in the fastfood industry, and modern and comprehensive training programs. Managers are regularly updated on the latest store operations systems, people-oriented management skills, among others. Service crews are trained on various store stations and food-service innovations. Jollibee also offers career opportunities for qualified and exceptional crew members to further their food-service careers as managers.
Store operations are ably supported by professionals who are experts in Marketing, Computer Management and Engineering.
Thanks to the Jollibee Commissary System, ensuring the manufacture and distribution of safe and high- quality food in the most cost-efficient manner is made possible.
There are three Commissary System sites: Santolan, Pasig City; Mandaue City, Cebu; and the central site in Canlubang, Laguna. The System, which operates 24/7, manages Jollibee’s total supply chain process.
The Jollibee Pasig City commissary has production lines for breads and sauces, and is the distribution center for North Manila and North Luzon. In 1996, Jollibee opened the Vismin Foods Corporation (VFC) in Mandaue City, Cebu to service the Visayas and Mindanao areas. VFC has its own bread, pie, sauce, and frozen patty lines.
The Laguna commissary is the biggest and most advanced in the country and among Asia’s best. Operated by Zenith Foods Corporation (ZFC), a full subsidiary of Jollibee, the newest commissary is on a 6-hectare property in the Calmelray Industrial Park. Aided by custom-made mechanized equipment, the production lines are for the marinated Chicken Joy, frozen patties and pies, breads, sauces, hotdogs and other meat products, and dry blended goods. ZFC can service over 800 Jollibee and Greenwich stores.
The chicken marination line can produce as many as 150,000 pieces a day while about 480,000 hamburger patties a day is turned out by the frozen patty line. The breadline is designed to match the volume output of patties, i.e. also about 480,000 pieces a day. The pie line can produce as much as 157,000 pocket pies in a 20-hour operating day. Currently, pies are exported to Jollibee stores in Hong Kong, Guam, Saipan, Brunei, and the USA. Various sauce products are processed in the ZFC sauceline including those for the Jollibee bestsellers, spaghetti and palabok.
A professionally staffed Technical Services Team supports the maintenance of an internationally accepted quality management system that further ensures the quality and safety of the commissary manufactured food products. High caliber teams from Engineering, Human Resources, Information Management, Finance and Accounting likewise provide support to the Manufacturing and Logistics operations of the Commissary.
Proof of Jollibee’s adherence to high quality standards is the various awards it garnered for the commissaries: in 1997, the commissary in Pasig earned the Outstanding Industrial Plant in the National Capital Region from the Laguna Lake Development Authority and the Most Improved Industry awarded by the Sagip Pasig Movement while Commissary Plant Engineer Romy P. Fernandez was awarded as one of the Top Ten Most Outstanding Pollution Control Officers of the Philippines.
In 1998 also, the frozen patty line in the Pasig commissary was awarded an ISO 9002 certification by the SGS (Societe’ Generale Surveillance) Yarsely, an international certification body. 2004 is a banner year for Vismin Foods Corporation (VFC) who has been assessed and certified by the National Meat Inspection Commission of the Department of Agriculture, to have fully met the requirements and standards of Good Manufacturing Practice, reinforcing the commissary’s “AAA” accreditation granted by the same agency.
For close to 17 years now, Jollibee has been leading efforts to spread cheer during the Christmas season via its Maaga ang Pasko campaign, a nationwide toy and book collection drive for the benefit of less fortunate children across the nation. A brainchild of Aga Muhlach and in partnership with the Department of Social Welfare and Development (DSWD), Maaga ang Pasko’s goal is simple: to give Pinoy kids and the kids-at-heart an opportunity to share love and hope with their less fortunate little brethren through the magic of toys and books.
Over a decade later, the project has grown to become the country’s biggest and longest-running toy-and-book collection drive — thanks to the support of an increasing number of individuals, schools, companies and other groups who share the campaign’s mission.
The best way to teach the importance of sharing is by making it fun! By enlisting students and employees as Jolly Toy Scouts, we were able to provide them with a concrete but fun way to experience the value of sharing and the joy of giving.
As Jolly Toy Scouts, their tasks include:
Each Jolly Toy Scout is given a kit that includes a Jolly Toy Scout neckerchief, t-shirt, merit pin and a sack for their donations.
In 2010, children and adult Jolly Toy Scouts alike from more than 60 partner schools and 33 partner companies served as ambassadors of Jollibee Maaga ang Pasko and led the effort of collecting donations for needy children.
Total of 1.5 million toys and books collected to date and still growing
Enlisted more than 200,000 Jolly Toy Scouts
Set a record collection of 283,671 toys and books in 2010
Distributed over 500,000 total gifts in 2010 with Jollibee matching every donation with its own Jollibee toy, book or school item
Over the past couple of years, Maaga ang Pasko has also evolved into a campaign that mobilized the support of Jollibee customers and volunteers to address pressing needs of the community and the society at large.
In 2008, in celebration of Jollibee’s 30th anniversary, the Jollibee Hug and Share dolls special novelty promo was launched in partnership with Jollibee Franchisees Association and Jollibee Foundation. Sales of the limited-edition dolls raised over P18 million pesos which were donated to eight charitable institutions engaged in programs and projects that directly benefit children. These included Cottolengo Filipino (Rizal), ERDA Tech (Manila), Families and Children for Empowerment and Development Foundation (Manila), House with No Steps (Quezon City), Marcellin Project (General Santos City), Shontoug Foundation (Baguio City), Philippine Children’s Medical Center (Quezon City), and the Busog, Lusog, Talino In-School Feeding Program of the Jollibee Foundation (Leyte).
In 2009, Maaga ang Pasko decided to focus its efforts on repairing schools severely damaged by typhoons Ondoy and Pepeng. Together with Maaga ambassador Aga Muhlach, Jollibee embarked on a Christmas Caravan as it went around distributing toys and books as well as school supplies to some 36 schools from calamity-stricken areas like Taguig, Pasig, Marikina, Cainta, Zambales, Benguet, Pangasinan and Laguna. With the help of the Jollibee Foundation, eight of the most severely affected schools also received additional help by getting either a new classroom, desks, computers and other instructional materials.
In 2010, the campaign sought to actively help in addressing the country’s classroom gap with another novelty promotion, the Jollibee and Friends dolls. Jollibee was able to raise a total of P12 million from the sales of the Jollibee and Friends dolls which, together with the additional P8 million donation from the Jollibee Franchisees Association and the Jollibee Foundation – will be used to build a total of 40 public school classrooms beginning 2011. It also represents Jollibee’s concrete support to the Bayanihang Pampaaralan program, being one of the first private organizations to come forward to help address the classroom gap.
â€œTo see a young boy’s or girl’s face light up with a smile upon receiving a toy or a book, even a used one, never fails to tug at my heart. I guess getting a book or a toy makes them happy, knowing that there are people who remember them at Christmas. This project has given more meaning to my Christmas, and to my life, especially now that I have younger children. It has taught me the value of sharing. It has brought me the joy of giving., Aga Muhlach
Masaya kasi nakakatulong kami. Alam namin na pag na-receive ng mga bata yung toys, masaya sila. Gusto kong makita na naka-smile sila, yung masayang-masaya kasi may toys sila. Yun ang magic ng toysâ€¦ Proud ako bilang Jolly Toy Scout. Alam kong nakakatulong ako kaya nawawala lahat ng pagod ko.â€ – Lao Alvina Bianca, Jolly Toy Scout
â€œI think yun po talaga yung pinakamagandang regalo na maibibigay ng isang tao. When you give your time and effort, part of your life na rin po yung binibigay niyo.â€ – Camille Esquejo, Jolly Toy Scout
With your help, Jollibee Maaga ang Pasko hopes to collect an unprecedented number of toys and books to give hundreds more children extra reasons to smile this Christmas.
This is what we aim to do by asking for your support as a partner of Jollibee Maaga ang Pasko.
We can do so much more if we work together. By joining hands and working towards one cause, we will be able to make more children feel the Christmas joy
Jollibee Foods Corporation (JFC) recognizes the importance of post-secondary education and relevant training in enabling Filipino youth to acquire qualifications and develop their skills and competencies to enhance their employability. Thus JFC designed Skills Enhancement and Education Development for Students (SEEDS) Program to be implemented in JFC stores nationwide. SEEDS is a joint project of Jollibee Foods Corporation and the Department of Labor & Employment (DOLE) under the YE-YE Program.
The SEEDS Program aims:
What are the Program Components?
Interest-free tuition loan (max. amount of P12,000 for semestral schools; P10,000 for trimestral schools and P5,000 per summer term.)
Interested students may download the application forms below and submit the accomplished forms to any of Jollibee’s accredited partner schools.
For further inquiries, you may contactany SEEDS partner schools or email us at firstname.lastname@example.org.
Download Application Form
Download List of Accredited Partner Schools
In December 2004, Jollibee Foundation was established by Jollibee Foods Corporation (JFC) to make giving back an organized corporate commitment. The Foundation aims to invest in people and help them succeed in the way Jollibee knows how. This means taking the values, the system, the tools, and the years of experience that has made Jollibee what it is today and sharing it with the people they most ascribe their success to: the everyday Filipino.
Every program the Foundation embarks on is done the Jollibee Way – “grounded on the values that have endeared the brand to millions of Filipinos. These values – “Customer Focus, Excellence, Respect for the Individual, Teamwork, Spirit of Family and Fun, Humility to Listen and Learn, Honesty and Integrity, and Frugality – “are passed on from corporation to employee to customer that results in what the Foundation calls – jollifying – communities. Among the Foundation’s programs, the two major projects are the Busog, Lusog, Talino school feeding program and the Farmers Entrepreneurship Program.
Busog, Lusog, Talino (BLT) is a school feeding program that addresses hunger among Grades 1 and 2 pupils and helps them to stay in school by keeping them fit and healthy with nutritious daily lunch meals prepared by the pupils’ parents. With nationwide operations, Jollibee store employees visit nearby schools and conduct orientation to teachers and parents on proper food preparation and food safety. They also work with the local government units, Department of Education and private sector partners in monitoring the feeding activity and ensuring program sustainability. The presence of Jollibee stores all over the country and other partnerships enabled the Foundation to expand the program to 450 schools in school year 2011-2012, feeding more than 25,000 pupils since BLT started in 2007.
The Farmers Entrepreneurship program, on the other hand, harnesses the company’s supply chain by giving the opportunity to small farmers to be direct suppliers of Jollibee and other institutional buyers, empowering them to be more productive and profitable. While Jollibee serves as one of the markets, the Foundation’s partners, the Catholic Relief Services and the National Livelihood Development Corporation provide agro-enterprise training, provide access to capital and post-harvest facilities. As a result, a group of farmers from Nueva Ecija have regularly delivered onions to JFC since 2009. What they have earned enabled them to pay off the loans incurred from previous years and to send their children to school without resorting to borrowing, as what had happened in the past.
When a Jollibee Foundation project results in happier, more capable people able to forge a better quality life for themselves and those around them, then the Foundation has truly jollified the community.
To find out more about the Foundation’s programs, please visit http://www.jollibeefoundation.org/