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Let's light up their world by giving.

Here's a chance for every Pinoy family to share love and hope with all our less fortunate little brothers and sisters, through the magic of toys and books!


In its 19 years and counting, Jollibee Maaga ang Pasko continues to spread the Christmas cheer with its ever-growing number of Jolly Family Toy Scouts, and partner schools and companies.


To make the giving even bigger and brighter, kind-hearted Filipinos from all over the globe can now pitch in and donate in more ways than one!

Jollibee Maaga ang Pasko is the brainchild of Jollibee and long-time brand Ambassador Aga Muhlach. Started in 1994 with the simple aim of providing pre-loved toys and books to less fortunate kids, the campaign grew from a simple gift-giving activity at the Jollibee stores to become the biggest donation drive of its kind.


Jollibee Maaga ang Pasko has partnered with the Department of Social Welfare and Development (DSWD) and the Department of Education to provide kid beneficiaries nationwide with gifts during Christmas time. The campaign continues to evolve and for the past years has been providing assistance to address various needs such as education/classroom building and relief to victims of calamities.

  • Bronze Award for Best PR-initiated Brand Campaign for the 16th Maaga ang Pasko: All Out for a Brighter Christmas, The Tambuli Awards 2011
  • Silver Award for Best Established Service Campaign and Bronze Award for Best Family-Oriented Campaign for the Jollibee Maaga ang Pasko: Giving Tree, The Tambuli Awards 2010
  • PANATA (Pagkilala sa Natatanging Kontribusyon sa Bayan) Award by the Department of Social Welfare and Development for Jollibee Maaga ang Pasko, 2010
  • Award of Excellence for Public Relations Programs on a sustained basis (Good Governance/Responsible Citizenship) for Jollibee Maaga ang Pasko 15th Year, 46th Anvil Awards
  • Award of Excellence for Public Relations Programs on a sustained basis (Good Governance/Responsible Citizenship) for Jollibee Maaga ang Pasko 14th Year, 45th Anvil Awards
  • Award of Merit for Institutional and Corporate Public Relations Programs (Advocacy/Institutional Advertising/Advertorial) for Maaga ang Pasko sa Jollibee 2005, 42nd Anvil Awards

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Caravan & Family Gift Giving

Thanksgiving